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AudiProm® is a methodology developed by GDV to measure the execution of promotions at the point of sale. This is very useful for fast-moving-consumer-goods companies, which need to move their products swiftly through distribution channels.
With AudiProm® our clients can assess the performance of promotion companies, punctuality of promotors and set-up of POP material in department stores and chains, convenience stores, pharmacies, office supply stores and other trade establishments. With this tool, our clients receive a weekly or daily report of problem areas so they can be addressed immediately.
The objectives of AudiProm® are to:
- Supervise, through continuous audits, the quality and follow up activities of promotions and POP materials.
- Address problem areas as quickly as possible to ensure greater success in promotions.
- Evaluate the overall execution of your brands promotional activities.
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