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In this tactical business phase, companies and organizations face the challenge of developing the best products for the markets they have defined. This includes line extensions, product relaunches and repositioning.
Key business questions of this phase include:
- What should we offer consumers in the market segments we have defined?
- What are the best product ideas and concepts?
- How does the final product match up against the product concept?
- Are we doing what is best for our consumers?
- What should the product be called?
- What should the product formulation and configuration be?
- What should the packaging like and how will it perform in the market?
- What should the product formulation and configuration be?
- How do we know when a product has reached the end of its life cycle?
- What line extensions have the highest potential?
GDV offers a variety of ad-hoc studies and standard models for reducing uncertainty and increasing the possibility for the success of new products, relaunches and line extensions:
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