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In this tactical phase, it is important to know the pricing in channels where our products are distributed. Also, it is crucial to know how well our products stack up against the competition.
Common questions in this phase are:
- Where should we sell our product and at what price?
- How do my prices compare with my competitors?
- In which channels do I have competitive advantages?
- How can I make sales projections?
- How can I integrate this information in my marketing plan?
GDV offers ad-hoc studies and the STM model for market simulation, which helps fine-tune sales projections according to your marketing plan:
- Acceptance of price levels
- Assessment of competitors pricing
- Consumer reaction to specific prices
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