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Perhaps one of the most important areas to measure in any organization or company are its communications, promotion and marketing. Large amounts of resources are invested to create awareness, position and promote brands, so it is crucial to know if the message and its delivery are working properly.
Also, it is important to know the life expectancy of our communications, so changes can be made on time, before effectiveness of campaigns and promotions is affected. Some common questions in this phase are:
- How is the communication of my products and brands performing?
- How do I supervise in-store promotions?
- What is the effectiveness of my promotions?
- How well am I delivering product and brand messages?
- Has my advertising reached the wear-out phase?
GDV offers a variety of methodologies to evaluate your communication, promotion and marketing efforts. We have pre and post advertising campaign studies, promotion audits and marketing effectiveness studies.
- Image and positioning studies
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