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EvalProm® is a methodology that helps determine 1) the types and design of promotions to be carried out according to the marketing plan and 2) how effective the promotion is.
With EvalProm® you can analize which promotion ideas have the highest potential for attracting clients and increasing sales. Once the promotion is under way, EvalProm helps you measure its performance in terms of Trial, Repurchase, Awareness, Share and Impact of your brands.
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