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Quantitative research is recommended when market decisions must be made with a degree of scientific probability to know the opinions and/or preferences of a representative sample. GDV is known for the high quality of its field operations in quantitative studies.
GDV has conducted millions of interviews in Mexico and Latin America, using the following methods:
- Face-to-Face in homes and central locations.
- CATI
- CAPI
- Internet
- E-mail
GDV has extensive experience in the design, execution and analysis of quantitative studies. We also offer field operations services to multinational companies operating in Mexico.
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